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Public Service Announcement

02/26/2010 - 13:24
02/26/2010 - 14:30
Etc/GMT-4
What is the goal(s) of this lesson?:
To become familiar with the PSA format in order to brainstorm for the next project
Estimated Lesson Time:
25
Media skills or concepts visited::
-Target audience -Original music
Public Service Announcement: an advertisement broadcast on radio or television, for the public interest. PSAs are intended to modify public attitudes by raising awareness about specific issues.
Key Terms:
Public Service Announcement: an advertisement broadcast on radio or television, for the public interest. PSAs are intended to modify public attitudes by raising awareness about specific issues.

Upload Videos to School Tube

02/24/2010 - 13:24
02/24/2010 - 14:30
Etc/GMT-4
What is the goal(s) of this lesson?:
To sign up and learn how to upload videos to school tube
Estimated Lesson Time:
15
  1. Click here to access School Tube
  2. Select Sign Up
  3. Confirm your membership by verifying schooltube on your email account

Writing a Treatment

11/24/2009 - 13:31
11/24/2009 - 14:30
Etc/GMT-4
Here is an example of an original movie log line and synopsis
"CUPID'S DAY OFF -original screenplay by Suzanne E.
Key Terms:
Treatment: a brief synopsis of your idea and how it is suited to television or a movie Development: The media department that pitches new shows to networks, studios or other possible funders Log Line: a one or two line summary of the plot line you are pitching.

Continuity

04/06/2010 - 13:20
04/06/2010 - 14:30
Etc/GMT-4
Key Terms:
Jump Cut Match on Action

Voice Over

09/14/2009 - 13:25
09/14/2009 - 14:30
Etc/GMT-4
What is the goal(s) of this lesson?:
To understand what a voice over is and how it is used in TV production
Estimated Lesson Time:
15
Materials required:
Projector, computer

The person who speaks over footage can also be referred to as the voice over.

Key Terms:
Voice Over: The voice of an unseen narrator, or of an onscreen character not seen speaking, in a movie or a television broadcast.

Intro to Digital Storytelling: Plot, Style and Brainstorming

09/08/2009 - 13:24
09/08/2009 - 14:38
Etc/GMT-4
What is the goal(s) of this lesson?:
To introduce students to storytelling and the digital storytelling format
Estimated Lesson Time:
1
Media skills or concepts visited::
3.A.05c 26.4 Analyze the effect on the reader's or viewer's emotions of text and image in print journalism, and images, sound, and text in electronic journalism, distinguishing techniques used in each to achieve these effects. Pre-9th Media
Materials required:
Projector and computer with internet

See the presentation below for an introduction to the basics of storytelling.

Key Terms:
Plot; Character Driven Plot; Goal Oriented Plot; Style

The Internet: A Resource

09/03/2009 - 11:00
09/03/2009 - 11:59
Etc/GMT-4
What is the goal(s) of this lesson?:
To establish usernames and passwords. To survey previous computer experience. To learn to use the Home Inc. Drupal site and basic web skills. To introduce how the class will use the website. To Introduce and start thinking about the Final Project. To begin student blogs
Estimated Lesson Time:
1
Media skills or concepts visited::
Explain how to: View Lesson Plans. Submit Projects. Insert and Embed Text, Images and Video. Post Blog Entries. Comment on Blogs and other pages.
Materials required:
Computer and Projector

1. Log in to the website and create your password.

2. Take initial survey

3. View Final Project Lesson Plan
Key Terms:
Project, Embed: a process that allows users to include videos on web pages, Blog: A web space that is updated at the end of each class to chronicle your reactions and write down your thoughts, Comment: A mechanism to communicate with other blog users

Introduction to Media

09/02/2009 - 10:42
09/02/2009 - 11:36
Etc/GMT-4
What is the goal(s) of this lesson?:
To explain the idea of media formats and platforms. To define media and know what it means to be a media creator in the 21st century.
Estimated Lesson Time:
10
Media skills or concepts visited::
Explain the Fundamentals of Broadcast Journalism. 2.F.01 Explain the difference between news, feature, opinion, sports, and other forms of news writing and reporting.
Materials required:
Computer and projector
Key Terms:
1)Media: Any mode of mass communication; such as magazines, newspapers, news series, radio, television and web. 2)Transmedia: Transmedia storytelling is about telling a story in different forms, across different media. The prefix "trans" means across, and "media" refers to tools (or forms of communication) one can use to convey information, so trans-media storytelling involves telling a story that unfolds across various forms.

Middle School: Introduction to Media Literacy: Cracking the Code of Media Messages

09/14/2009 - 12:00
09/14/2009 - 12:59
Etc/GMT-4
What is the goal(s) of this lesson?:
Establish ground rules and codes of conduct for our class; establish a common vocabulary; define "media"; establish media as a constructed messaging tool; understand how media operates and how media shapes us and society; practice analyzing media and deconstructing media messages.
Estimated Lesson Time:
40
Media skills or concepts visited::
-Media refers to the form and technology used to communicate information. -Consuming media is an essential 21st century skill. -Media sends messages. -All media messages are constructed. (Media does not present simple reflections of external reality. Rather, media presents carefully crafted constructions that reflect many decisions and result from many determining factors). -Media constructs reality. (Media representations play a role in peoples' understanding of social reality). -Media messages are constructed using a creative language with its own rules. -Different people experience the same media message differently. -Media have embedded values and points of view. -Most media messages are organized to gain profit and/or power. -To deconstruct media messages we must consider 5 key questions: 1.) Who created this message? 2.) What creative techniques are used to attract my attention? 3.) How might different people understand this message differently? 4.) What values, lifestyles and points of view are represented in, or omitted from, this message? 5.) Why is this message being sent?
Materials required:
-Powerpoint presentation of examples of various media messages.
Powerpoint Presentation:
  1. Class expectations
  2. Show and discuss moonwalking bear video
  3. What is media?
    Key Terms:
    -Media -Media literacy -Message -Construction -Deconstruction -Content -Format -Purpose (Motive) -Bias

Studio Rotation

08/10/2009 - 10:00
08/10/2009 - 15:30
Etc/GMT-4